Wendy's Introduces The 'W'

Yesterday, Wendy's announced their newest menu addition, the 'W.'  Wendy's describes the 'W' this way:

The "W" – with emphasis on the DOUBLE – serves up two 2.25-ounce patties of sizzling, fresh, never-frozen North American* beef, with double the cheese, too. Topped with our zesty signature sauce, the "W" – like our recently-launched Dave's Hot 'N Juicy Cheeseburgers -- is made-to-order the right way with fresh, quality ingredients: sweet red onions, hand-leafed lettuce and crinkle-cut pickles, all on a buttered, toasted bun.

The suggested price of the 'W' is $2.99 and comes in at 580 calories, 33 grams of fat and 32 grams of protein.