Kate Upton Helps Carl's Jr. Sell Their New Southwest Patty Melt

Just out this week, Carl's Jr. has begun offering their newest menu item, the Southwest Patty Melt.  The Southwest Patty Melt is now available at all Carl's Jr. and Hardee's locations and includes "a charbroiled beef patty, with sliced jalapeños, grilled onions, pepper-Jack cheese, and spicy Santa Fe sauce, all on grilled sourdough bread."

Additionally, following in the footsteps of Kim Kardashian, Paris Hilton and Padma Lakshmi, Kate Upton is the newest pop-culture beauty to help the chain market their products. 

Glenn Cole, founding partner of the new creative agency by CKE Enterprises, owners of over 3200 Carl's Jr. and Hardee's locations, summed up their brand marketing this way, "While our competitors try to out-kid-meal each other, we're going to keep making noise and delivering young hungry guys what they want."

If you can't wait for the commercial to come out this weekend, Carl's Jr. has a behind the scenes look at the TV spot.

Finally, Carl's Jr. is offering a printable $1 off coupon for any size Southwest Patty Melt combo.

New Rural Arizona Restaurants & Stores (6/29)

Little Caesars Pizza - Located at 1547 E. US Highway 70 Safford, AZ 85546, the Eastern Arizona Courier reports the takeout pizza chain opened up yesterday (6/28). They are known for their Hot-N-Ready $5 Pizzas and if you are interested, there is a coupon for $1.99 crazy bread and sauce. (The coupon is good at any location)

El Milagrito - Open from 8am to 8pm Monday through Saturday and 10am to 4pm on Sunday, El Milagrito serves Mexican and Southwestern style food. The recently opened restaurant, known as "The Little Miracle" in English, is located at 1201 E. Hall St. Show Low, AZ 85901

MoJoe's Grill - Now located at 307 S. Beeline Hwy. Payson, AZ 85541 where Famous Sam's used to be, the Payson Roundup reports that MoJoe's Cafe has moved from its spot on Main Street and is now known as a MoJoe's Grill. Open from 11am to 8pm everyday, MoJoe's has everything from BBQ to hamburgers to shakes.

Jerome Olive Oil Traders - Last year, Verde Valley Olive Oil Traders opened in Cottonwood. This year after the success of that first store, the owners have opened another location in Jerome. Located at 403 Clark St. #B12 Jerome, AZ 86331, the Jerome location is open from 11am to 4pm Sunday through Thursday and 11am to 5pm Friday and Saturday. If you bring in an old bottle they will clean, refill it and give you $1 off of a new oil.