Thursday, May 19, 2011

Ronald McDonald on the Chopping Block?

Plenty of McDonald's news lately. We've had new items, free samples and changing recipes, but now comes the news that McDonald's is under pressure to drop Ronald McDonald due to supposed flat advertising and from pressure groups who claim McDonald's uses Ronald to market unhealthy food to kids, which they say, is contributing to childhood obesity.

According to the Arizona Republic's article, McDonald's says the idea of getting rid of the spokesclown is out of the question. Even so, that hasn't stopped groups like Corporate Accountability International (CAI) from taking out full-page ads in newspapers and saying just because Ronald is the face of Ronald McDonald House Charities, that does not excuse them "for marketing junk food to kids." In fact, CAI says that is McDonald's "having their burger and eating it too."

The whole story made Grimace, grimace.  What do you think?