Monday, August 15, 2011

White Castle Beats Some Big Name Burger Chains

A Consumer Reports magazine survey, just out this month, found that more folks preferred White Castle in terms of taste and value over some of the biggest names in the industry, including McDonald's, Burger King and Wendy's.
Overall scores in the Consumer Reports survey were based on food quality, value, staff and speed of service. White Castle scored a 78, putting it in the "very well satisfied" category. The Consumers Report survey ratings are based on responses from 36,733 magazine subscribers. The ratings come from over 98,000 dining experiences during April 2009 to June 2010. The survey appeared in the August 2011 edition of Consumer Reports magazine.
My question is, would it really kill White Castle, which began in 1921 in Wichita, Kansas, to open up some locations out west? We've all heard, "Where's the beef?" However, the AZFoodDude would say to White Castle, "What's the beef?" I've been hearing about their restaurants in the Midwest and back east for as long as I can remember and after 90 years, they have barely moved west of the Mississippi.