Just out this week, Carl's Jr. has begun offering their newest menu item, the Southwest Patty Melt. The Southwest Patty Melt is now available at all Carl's Jr. and Hardee's locations and includes "a charbroiled beef patty, with sliced jalapeños, grilled onions, pepper-Jack cheese, and spicy Santa Fe sauce, all on grilled sourdough bread."
Additionally, following in the footsteps of Kim Kardashian, Paris Hilton and Padma Lakshmi, Kate Upton is the newest pop-culture beauty to help the chain market their products.
Glenn Cole, founding partner of the new creative agency by CKE Enterprises, owners of over 3200 Carl's Jr. and Hardee's locations, summed up their brand marketing this way, "While our competitors try to out-kid-meal each other, we're going to keep making noise and delivering young hungry guys what they want."
If you can't wait for the commercial to come out this weekend, Carl's Jr. has a behind the scenes look at the TV spot.
Finally, Carl's Jr. is offering a printable $1 off coupon for any size Southwest Patty Melt combo.