Kate Upton Helps Carl's Jr. Sell Their New Southwest Patty Melt

Just out this week, Carl's Jr. has begun offering their newest menu item, the Southwest Patty Melt.  The Southwest Patty Melt is now available at all Carl's Jr. and Hardee's locations and includes "a charbroiled beef patty, with sliced jalapeños, grilled onions, pepper-Jack cheese, and spicy Santa Fe sauce, all on grilled sourdough bread."

Additionally, following in the footsteps of Kim Kardashian, Paris Hilton and Padma Lakshmi, Kate Upton is the newest pop-culture beauty to help the chain market their products. 

Glenn Cole, founding partner of the new creative agency by CKE Enterprises, owners of over 3200 Carl's Jr. and Hardee's locations, summed up their brand marketing this way, "While our competitors try to out-kid-meal each other, we're going to keep making noise and delivering young hungry guys what they want."

If you can't wait for the commercial to come out this weekend, Carl's Jr. has a behind the scenes look at the TV spot.

Finally, Carl's Jr. is offering a printable $1 off coupon for any size Southwest Patty Melt combo.

Firehouse Subs Opening New Locations, Testing New Sandwich in Phoenix

Firehouse Subs recently began selling a new sandwich that will be available until March 4 in the Phoenix market as part of a four city test.  The new Hawaiian Pork Slaw Sandwich is priced at $5.99 here and is made of, "hardwood smoked pulled pork, pepper Jack cheese and cole slaw on a sweet Hawaiian sandwich bun."

In addition, two new Firehouse Subs Restaurants are opening soon in the Phoenix metro area.  No opening dates are yet listed, but the two locations are 1616 S. Stapley Dr. #101 Mesa, AZ 85204 and 20851 E. Rittenhouse Rd. #101 Queen Creek, AZ 85142.  This will bring the total of Firehouse Subs locations in Arizona to seven.

Schlotzsky's Brings Back 3 Favorites

From now until November 27, Schlotzsky's will be bringing back three sandwiches as part of their Angus Round Up line. According to Schlotzsky's, the Chipotle Guaca-Beefsky, the French Dipsky and the Bacon Beefy Smoke Cheezy have been favorites in the past and that's why this will be their third time on the menu. The ingredients and nutrition are as follows:

• Chipotle Guaca-Beefsky - Shaved Angus roast beef, pepper jack cheese, lettuce, tomato and red onion, with Chipotle pesto and guacamole on a toasted jalapeño cheese bun. Small size: 697 calories, 35 grams of fat, 42 grams of protein.

• French Dipsky - Shaved Angus roast beef and melted mozzarella cheese on a toasted Sourdough bun, served with au jus dipping sauce. Small size: 552 calories, 22 grams of fat, 39 grams of protein.

• Bacon Beefy Smoke Cheezy - Shaved Angus roast beef, smoked cheddar cheese, bacon and Chipotle mayo on a toasted Sourdough bun. Small size: 758 calories, 42 grams of fat, 47 grams of protein.